Tag: Brand Advantage

Constant tracking creates constant confusion. Always-on tracking sounds great until you’re buried in meaningless fluctuations. 𝗕𝗿𝗮𝗻𝗱 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝗻𝗴𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆. We don’t chase weekly numbers. We focus on the moments that matter. We build tracking around decision points. That way, you have the sample size and structure to make confident decisions. No more asking if…