Tag: Press Release
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MSW Research Clarifies Data Privacy, AI Use, Training and Non-Use of Synthetic Data for Creative Gauge AI™
FOR IMMEDIATE RELEASE MSW Research today reaffirmed its commitment to client data privacy, clarifying how its Creative Gauge AI platform is trained, what data it does and does not use as well as non-use of any synthetic data. As concerns grow across the research and advertising industries about the use of client data to train…
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MSW-ARS’s Copy Test Solution, TouchPoint® Completes MASB Independent Metric Audit
News Release FOR IMMEDIATE RELEASE MSW-ARS’s Copy Test Solution, TouchPoint® Completes MASB Independent Metric Audit Lake Success, NY, February 15, 2018 – MSW-ARS announced today that their advertising research solution, TouchPoint has completed the Marketing Metric…
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MSW Research Purchases ARS From comScore
Lake Success, NY, March 18, 2013 – MSW Research (formerly McCollum Spielman Worldwide) announced today the acquisition of ARS from comScore resulting in the formation of MSW●ARS Research. This move brings together two of the most respected leaders in advertising research under one roof. The new company will provide marketers with the advertising research systems…