Tag: Video Blog
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| Video Blog | What Are Brand Relationships
In marketing, relationships come in two forms: attitudinal and behavioral. As a consumer insights company, our focus lies in understanding what drives consumer thoughts, knowing that thoughts shape actions. We start with 100% of consumers in the market—are they aware of the brand? Have they tried it? Are they still using it? Or have they…
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| Video Blog | The Impact of Brand Preference on Consumers
Brand Preference has a significant influence over consumer behavior. Understanding consumer behavior is key to unlocking brand success. At the heart of this understanding lies Brand Preference—a powerful force that shapes consumer decisions and drives brand growth. Here’s why Brand Preference stands out as a leading metric in brand marketing: 1️⃣ Brand Preference leads to…
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| Video Blog | Why Brand Preference Stands Out
There’s no denying it—Brand Preference stands tall among the metrics in brand marketing. But what sets it apart? Quirk’s Media, a leading publication in market research, has underscored MSW’s validation to real business results, a testament to our commitment to precision in advertising measurement. Marketing-Accountability-Standards-Board praises Touchpoint, our copy-testing system, for its unmatched ability to predict…
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| Video Blog | The Power of Brand Preference in Driving Sales
MSW Research‘s Predictive Brand Framework integrates proven metrics and diagnostic measures, guiding brands across the development cycle – from inception to tracking feedback. Brand Preference, a consistent measure throughout, boasts a remarkable correlation to sales and market share. This correlation fuels accurate forecasts, like our customer acquisition predictions, painting a precise picture of market movement.…
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| Video Blog | Brand Perceptions and Relationships
Every brand interaction shapes a relationship. Whether it’s brand loyalty, indifference, or discovery, each encounter influences the narrative in consumers’ minds. At MSW Research, we understand that brands exist within the intricate web of perceptions and relationships. But what drives these relationships? Brands reside in the psyche, a culmination of associations, emotions, and experiences. Perceptions,…
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| Video Blog | What is Brand Preference?
Preference is the bedrock of our operations at MSW Research. It’s not just a concept, it’s the compass guiding our every move. Backed by independent validation, Preference stands as the gold standard, revealing the nuances that distinguish brands across borders and through time. But what exactly is Preference? It’s more than a measure; it’s a…
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| Video Blog | What is the Predictive Brand Growth Model?
Every marketer and market research company operates with some internal model guiding their actions and inquiries. But how explicit are these models? At MSW Research, we took the bold step to articulate our marketing model, drawing from over 60 years of experience. Our Predictive Brand Growth Model serves as the cornerstone of our approach. It’s…