CMOs donโt need more data. They need a system that shows what to do next.
๐ ๐ฆ๐ช ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ฑ๐๐ฎ๐ป๐๐ฎ๐ด๐ฒ centers on Preference, the share of consumer desire in a category, and connects that measure to current and future market share, revenue, ๐ข๐ฏ๐ฅ enterprise value.
It models the drivers of Preference (๐๐ฆ๐ญ๐ฆ๐ท๐ข๐ฏ๐ค๐ฆ, ๐๐ช๐ง๐ง๐ฆ๐ณ๐ฆ๐ฏ๐ต๐ช๐ข๐ต๐ช๐ฐ๐ฏ, ๐๐ฎ๐ฐ๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐๐ฅ๐ท๐ฐ๐ค๐ข๐ค๐บ), quantifies perceptual gaps vs. competitors, and integrates short term market factors such as price and availability (the โmarketing gapโ).
It then prescribes specific actions such as creative, media, product, packaging, and in market experience that are most likely to increase Preference efficiently.
The outcome is a single system that the C suite can use to understand where growth will come from ๐ข๐ฏ๐ฅ what it will take to capture it.
Looking for faster, clearer brand decisions that tie to real value? Letโs talk.